The opening night event alone raised £1,000 for leading children’s charity Action for Children.
Leading children’s charity Action for Children opened its innovative pop-up shop to the public last week following a successful launch night which raised £1,000 in just three hours.
The charity is marking its 150th year of helping vulnerable children and, with the name taken from the year the charity was founded, 1869 is not your average charity shop.
Rather than second-hand clothes, the store stocks brand new pieces, sample items, and second stock from high-end retailers, including a wide variety of children’s clothing.
The 1869 concept has proved so popular that Resorts World Birmingham is now its third location, following successful stints in Watford and Norwich.
It has so far brought in a total of £92,000 and Action for Children is hoping people in the Midlands will raise an additional £20,000 to help support some of the country’s most vulnerable children and young people.
The shop will be staffed by volunteers, offering retail experience to students in partnership with local colleges, and anyone looking for a way to meet new people and get involved with their community.
Charrice Richmond, Retail Project Manager at Action for Children says: “We want every child in the country to have a safe and happy childhood and we’re so excited to be bringing the 1869 experience to the Midlands.
“Every single purchase will go towards helping vulnerable and disadvantaged children across the UK, often in desperate situations – by shopping in 1869 you really could make the world of difference.”
Ian Bennett, Operations Director of Resorts World Birmingham said, “We are really excited to welcome the 1869 Action for Children pop-up, it’s a great addition to our retail mix that we think our guests will love. Action for Children do fantastic work and this is a brilliantly innovative idea that we’re delighted to support.”
Visit 1869 now at Resorts World Birmingham, a short drive or train journey away from Coventry.