Coventry 2021 launches new brand and film

Coventry Moves highlights Coventry as a city of welcome, a city of activists and pioneers, a city of peace and reconciliation, a city of innovation and invention, and now a City of Culture.

The Coventry City of Culture Trust has unveiled a new brand for its upcoming year-long programme, Coventry Moves.

Creative vision is brought to life in the vibrant new brand design, website and a powerful film telling the story of Coventry’s history, featuring two Coventry-born artists – Grammy and Golden Globe-nominated composer Clint Mansell, who provided the score, alongside a voiceover by actress Manjinder Virk. 

Movement plays an important role in Coventry Moves – it takes inspiration from the city’s story, modernist built environment and celebrates the people, cultures and histories that have contributed to its international reputation.

It highlights Coventry as a city of welcome, a city of activists and pioneers, a city of peace and reconciliation, a city of innovation and invention, and now a City of Culture. 

To celebrate Coventry Moves, a one minute film has been produced, telling the story of Coventry’s history.

It celebrates the city’s story of progress through culture and creativity, interlaced with the City of Culture’s new branding design and portraits of Coventry’s diverse citizens along the way.

Featuring remastered archive footage, scene-by-scene it unveils pivotal moments and iconic locations from throughout the city’s history.

The original protest movement led by Lady Godiva, the land-speed record-breaking Bluebird, Coventry City’s crowning moment of the 1987 FA Cup and the city’s two cathedrals all feature. The film closes on Coventry’s famous ring-road. 

Video: Coventry Move’s one-minute film telling the history of Coventry.

The film was made in partnership with visual artist Ewan Jones Morris and developed by creative studio Uncommon.

Laura McMillan, director of operations and legacy at Coventry City of Culture Trust, who led on the brand work for the Trust, commented: “Living in Coventry for nearly a decade, it’s always struck me as a city of change. A history of invention and reinvention has seen us move from weaving and watchmaking to innovations around transport and green technology.

“It’s a major milestone on our journey to be launching the new brand today. Coventry Moves has been developed alongside partners and communities across the city following hours of consultation with thousands of people since this adventure began back in 2015.

“Our year as UK City of Culture allows us to tell our city’s story, and use everything that makes Coventry unique to shape its future.”

Minister for Culture, Caroline Dinenage, commented that the new brand is “an exciting vision of what lies ahead for residents and visitors to enjoy”.