Coventry BID team celebrated as business heroes

A team that have supported many Coventry businesses throughout the the pandemic have been given a royal nod.

The team behind Coventry’s Business Improvement District (BID) are celebrating becomes UK Business Heroes, after they received a royal nod from The Countess of Wessex.

The team, headed up by Trish Willetts, were nominated by the Coventry Chamber of Commerce as part of a campaign to recognise those who went the extra mile to support struggling businesses during the of the coronavirus pandemic.

In a letter from the royal residence at Bagshot Park, The Countess said it had been a “particular pleasure” to hear about the work of Coventry BID to support the local community.

The Countess continued by wishing the team “every success in your endeavours in the weeks and months ahead as we look to the recovery of our country.”

Trish and her team worked tirelessly throughout adverse times to support Coventry city centre businesses and, in spite of everything, have successfully helped bring new business to the city.

Some existing businesses took the time in lockdown to re-brand themselves, all with the support of Coventry BID.

Once businesses began re-opening, the BID team helped source signage, floor stickers and mask, plus provide guidance on compliance with Government guidelines, helping to keep staff and shoppers alike safe.

Trish said she is “absolutely thrilled” and “so grateful”.

She added: “This year has been incredibly tough for so many of us, but we have been determined to stay strong and come out fighting.”

Keen to bring people back to the city centre as the year draws to a close, Trish and her team have partnered up to organise a programme of events to show off the best the city has to offer.

This half-term week sees giant monsters descend on the rooftops of Coventry, with a fun trail to follow around the city centre to find all eight – a free and, more importantly, COVID-safe way for families to get out and enjoy the city sights.

Other spots including the Herbert Art Gallery & Museum, The Wave and Fargo Village are also hosting their own Halloween-themed get-togethers.