Coventry business clinches six-figure Wembley Stadium contract

The contract will see Coventry-based Stadium support crowd management at sporting fixtures and concerts over four years.

A Coventry-based event management company has clinched a major deal with one of the world’s most iconic sport and music venues.

Stadium has signed a four-year deal with The Football Association (FA) at Wembley Stadium to support to provide crowd management support at future events such as England football international matches, Euro 2021 matches, NFL matches, elite boxing, and music concerts. 

The company has previously worked at high-profile events such as the London 2012 Olympics, Premier League football matches and sell-out concerts.

The contract will see at least 70 of Stadium’s experienced stewarding and security staff support in maintaining event safety and ensuring first-class customer experience.

With 90,000 seats, Wembley Stadium is the largest sports venue in the UK and the second-largest stadium in Europe, representing a giant opportunity for Stadium.

Scott Metcalfe, Stadium’s managing director, hailed the relationship with The FA, who own Wembley Stadium. 

Metcalfe said: “Over the past decade Stadium has built up a strong reputation within the event management sector through the events it has worked on – this long-term deal we have struck with The FA is testament to that.”

He went on the comments on the current coronavirus restrictions, saying that “the customer journey will look very different when crowds are eventually let back into venues and stadiums with new social distancing guidelines to follow.”

A spokesperson for Stadium confirmed the deal was worth six-figures.

Stadium is currently to support the Premier League in hosting fixtures behind closed doors, whilst preparing for spectators to return as restrictions are lifted.