Coventry residents will still be able to visit the museum for free.
The Coventry Transport Museum is set to start charging admission fees this summer.
The additional income will be used to refresh and enhance the museum to ensure it remains attractive for people across the country to visit year after year, especially in 2021 when the city will serve its year as City of Culture.
The museum is one of four venues operated by Culture Coventry across the city, so income generated from these changes will also be invested into the Herbert Art Gallery & Museum, Lunt Roman Fort and The Old Grammar School.
The venue is predominantly funded through grants from Coventry City Council and Arts Council England and the changes to admission will supplement this.
Prices for adults will be £14, concessions will be £10.50 and juniors (5 to 16 years) will be £7 with special prices for families. That price will not only apply to one visit but instead provide access to the collection and exhibitions for an entire year.
Free access to the museum is being maintained to all residents in Coventry through the new GoCV cards that have been launched by Coventry City Council.
The museum will also hold special days during the year admission where admission will be free to all visitors.
Paul Breed, Chief Executive of Culture Coventry, said: “Last year we set a four-year business plan which included several objectives and investigative streams to explore.
“One of the objectives was to look at ways to generate further income to ensure we are a sustainable and financially robust organisation, prepared for future challenges.”
“But the carefully considered decision to implement admission charges goes beyond income generation – the additional revenue gives us the chance to bring an exciting range of innovative, exceptional and interactive activities and exhibitions to the museum which will attract visitors from all over the country and beyond.”
“As Coventry City Council own the collection, it was important to us, to ensure that the people of Coventry can still access the museum for free. We have therefore decided that GoCV card holders – which are free to all city residents – will not be charged for entry.”
Paul added: “The decision to change the museum’s admission was not taken lightly, and extensive sector research, consultations, modelling and sensitivity analysis has been conducted.
“As a venue of international significance, Coventry Transport Museum is a destination attraction such as many others around the country that also charge for admission. It is important that such venues maintain robust and sustainable business models that allow the quality of the offer to be both maintained and enhanced for all visitors.”
The admission fees will come into effect from Sunday, June 30.
The full price structure is as follows:
|Annual Ticket Type||Price|
|Concessions (Senior & Student)||£10.50|
|Junior (5-16 years)||£7.00|
|4 or under||FREE|
|Small Family (1+3)||£28.00|
|GoCV card holders||FREE|