Coventry well represented at the 2019 Midlands Business and Charity Awards

Aaron Ashmore, Founder of Etch & Pin, won big as Role Model of the Year.

Photo: Etch & Pin owners, Aaron and Sarah Ashmore

This past weekend saw the annual Midlands Business and Community Charity (MBCC) Awards return, hosted at Villa Park in Birmingham.

Hosted this year by BBC television and radio host, Trish Adudu, and Good Morning Britain weatherman, Alex Beresford, the MBCC Awards are an opportunity to celebrate the unsung heroes and worthwhile deeds that are taking place in the region that many may not be aware of.

With over 400 attendees from across the Midlands, awards were given out in 12 categories, with Coventry being well represented by six individuals nominated in recognition of their work, which included:

  • Jo Brooks – nominated for Networker of the Year
  • Trish Willetts – nominated for Most Influential Business Person of the Year
  • Tyler Campbell – nominated for Entrepreneur of the Year
  • James Sanders – nominated for Community Unsung Hero
  • Harriet Harland – nominated for Volunteer of the Year 
  • Aaron Ashmore – nominated for Role Model of the Year


Coventry small business owner, Aaron Ashmore, won big as Role Model of the Year for his work founding Etch & Pin, the brand behind the ingenious Coventry pin badges, and more recently the Coventry Sticker Album, both of which look to celebrate the city’s rich culture and deep history.

In addition to this, Etch & Pin also support local charities and small businesses by donating a portion of sales to charity and have so far raised over £2,000 for 13 different local charities in the city.

Aaron said: “In 2017, I made the decision to leave my management job in the NHS to focus on working with and supporting local businesses and charity organisations in the city.

“To be considered a role model is a huge compliment and I was very proud to be sat alongside many other inspirational people from across Coventry and the Midlands at the awards.”

MBBC Awards founder, Zoe Bennett said: “The MBCC Awards are aimed at recognising individuals in both the community and business world who are unsung heroes. 

“By showcasing people that are selfless, considerate to others and go that extra mile, we hope they will openly encourage and inspire others to do the same.”

You can find out more about the MBCC Awards here and Etch & Pin here.