New campaign encourages visitors and locals to rediscover Coventry

Coventry businesses have adapted their venues to safely accommodate the return of visitors, with measures including one-way systems, ticketing arrangements and more.

A new campaign has been launched to encourage visitors and local people to rediscover all that Coventry has to offer.

To assist in the ongoing drive to promote the city’s attractions and hospitality businesses, a number of partner organisations have joined together to create a ‘Rediscover Your Coventry’ campaign.

Visit Coventry, alongside the local Business Improvement District (BID), are working together to deliver the campaign, which promotes Coventry’s tourism, retail and hospitality businesses by encouraging visitors and residents to safely return and enjoy what the city has to offer.

The campaign will centre on social media and is aimed at people living within a 90-minute drive as well as local residents.

The centrepiece of the campaign is its heart branding; an eye-catching artistic design by Coventry-based The Jade Studio.

Many businesses across the city have adapted their venues to safely accommodate the return of visitors, with measures including one-way systems, new signage, hand sanitising stations and ticketing arrangements.

A lot of venues have also obtained the VisitBritain #GoodToGo seal of approval, a UK industry standard to reassure customers of adherence to Public Health guidelines.

Already, the Coventry Transport Museum, Belgrade Theatre, Coventry Cathedral, Lunt Roman Fort, Herbert Art Gallery & Museum, FarGo Village, Skydome and Go Ape have all secured this accreditation.

Trish Willetts, director at Coventry BID, commented: “All our BID businesses have worked tirelessly to ensure that measures are in place to [reopen] safely, welcoming customers both locally and from further afield.

“Our recovery plan is set to continue building momentum, with a myriad of wonderful, collaborative events and offers to be announced in the coming months”.

To find out more about the campaign or discover what safe, family-friendly things there are to see and do in Coventry, go to the Visit Coventry website.