Avanti West Coast, who operator Coventry Railway Station, are backing Coventry Acts of Kindness, a charitable scheme to encourage more people to return to rail safely.
Train operator Avanti West Coast is supporting an initiative aiming to encourage people back to the railway with welcome gifts including cakes and cookies.
Organised by the Heart of England Community Rail Partnership, Coventry Acts of Kindness will see rail passengers at Coventry, Tile Hill and Canley stations treated with goodies when arriving at the station.
The project has been backed by the train operator’s Community Fund, which aims to encourage the development of schemes which involve the local community and benefit passengers using stations.
The inspiration for the idea came from Julia Singleton-Tasker, Community Rail Officer for the Heart of England Community Rail Partnership.
“Understandably, given recent events, there will be a lot of people who are nervous about travelling by train right now,” said Julia, continuing: “Many may feel overwhelmed or have concerns about getting back onboard, so we were delighted that Avanti West Coast got right behind Coventry Acts of Kindness.”
As well as the free goodies, members of The Kaleidoscope Plus Group, one of the Midlands’ leading mental health and wellbeing charities, will be on hand to talk to people with any concerns and signpost them to support services.
“We’re committed to making sure our customers can travel with confidence and have put in lots of extra measures to make our trains and stations even safer,” explained Joanna Buckley from Avanti West Coast.
“But as well as the physical measures, it’s important to acknowledge the human side of the impact the pandemic has had on everyone. That’s why the Coventry Acts of Kindness scheme struck a real chord.”
The gifts have all been sourced from local businesses and include:
- Cookies from Wicked Cookies
- Flowers from CreScent Florist
- Art postcards from Brink Contemporary Art
- Cakes and brownies from Buttercream Dreams
Keep an eye out if you’re passing through Coventry Railway Station on Saturday, 5 September and Thursday, 10 September.