The Butterfly Effect takes flight at Coventry Cathedral

One thousand handmade butterflies are set to emerge from the historic walls of Coventry Cathedral as The Myton Hospice embarks on its most ambitious campaign yet.

Starting today, The Myton Hospice’s ‘The Butterfly Effect’ will take flight at Coventry Cathedral, with an installation of one thousand red, steel butterflies – inspired by the Tower of London poppies – which will be on display at Coventry Cathedral from today until 2 August.

Each limited edition butterfly can be purchased in memory of loved ones for just £30 and will remain part of the installation, after which you’ll be able to take it home to treasure forever, with all money raised going towards funding the charity’s work.

The Myton Hospices is hoping the campaign will not only raise vital money but have a lasting impact on awareness and fundraising moving forward, enabling it to continue its amazing work supporting terminally ill patients and their loved ones at its three hospices in Coventry, Rugby and Warwick.

Thus far, the charity has been overwhelmed by the number of people who have taken part by purchasing a butterfly. The demand has been so high that the initial one thousand butterflies have already sold out.

Therefore, they have commissioned a second run, and while they won’t be ready in time to form part of the installation, they can still be purchased as a tribute to your loved ones or to support Myton. 

The campaign is being spearheaded by former Casualty, Waterloo Road and Doctors actress Holly Matthews whose husband Ross Blair died at Myton’s Warwick Hospice in 2017 following a brave brain tumour battle.

Urging people to back the new campaign, Holly said: “I felt a huge sense of relief when Myton enabled me to be a wife again, to be there for the small, flitting moments of Ross being Ross.

“Myton provided a safe place for my young family to play and laugh – a place of warmth and support for us all.

“I hope that you will join me, my family and others in becoming part of The Butterfly Effect.

“Together we can help to make sure Myton will be there for more people like us, who need their support, now and in the future.”

Myton CEO Ruth Freeman echoed Holly’s calls for the people of Coventry and Warwickshire to support the campaign.

She said: “We are really excited about our Butterfly Effect campaign which, as well being a sight to behold at Coventry Cathedral, will help us spread our message about the services we offer here at Myton, who we support and how you can help.

“By buying one of these beautiful butterflies, you will not only be a part of this amazing installation but will help play a part in the future of our hospices, our patients and their families.

“Our vision – and hope – is for The Butterfly Effect of the campaign to have a lasting impact and prove that just one small action now can make a huge difference in the future.”

To find out more about The Butterfly Effect visit Myton’s website here.