Tourism figurehead encourages local people to get out in the countryside

Shakespeare’s England are encouraging local people to follow the Government’s advice to exercise by exploring the region’s countryside and rolling hills.

Local people are being encouraged to get out and sample the great outdoors safely in Warwickshire over the next few weeks – despite the coronavirus outbreak.

Events and attractions may be closed across the region, but the tourism figurehead for Warwickshire is encouraging people to visit and get outside. 

The countryside and rolling hills of the region are some of its greatest attractions, and echoing Government advice to get outside and exercise, whilst adhering to social distancing, to protect their mental wellbeing, Helen Peters the CEO of Shakespeare’s England, the Destination Management Organisation for South Warwickshire, is urging people to get active. 

Following the social isolation and quarantine of COVID-19, Peters is calling on locals to get active and enjoy the stunning scenery in the county. 

Helen Peters said: “Warwickshire is home to some famously-stunning scenery and backdrops, which is all too often forgotten, but it’s also the perfect place to visit during this worrying time.

“Walks, bike rides and picnics are the perfect way to get out and about while still remaining safe in the current circumstances and enjoying the stunning surroundings, so I am urging people to come and take advantage of this. 

“Visitors from around the country come to enjoy the walks, canal paths and routes around Warwickshire’s top natural beauty spots, so we are encouraging local people to get out and explore the area during this difficult time, as long as you and your family have not been advised to self-isolate and you are not within the designated medically vulnerable group.”

A survey of Shakespeare’s England members showed that a total of 72 per cent of members had by last week experienced a loss of revenue since the outbreak of COVID-19, at that time the average losses were less than £5,000, but the serious changes in government advice this week means that the impact is rapidly increasing. 

She added: “We have been speaking to members to ensure we understand and monitor the impact the virus is having and will have on businesses in the long-term.  

“The travel and tourism industry is unfortunately particularly vulnerable to such a pandemic, and so we have been working to reassure our members that we will support them as best we can during this tough time. 

“The industry needs short-term and long-term help to ensure that we survive and the Chancellor’s announcement of £330bn loans and funding grants for smaller businesses in the hospitality sector is a welcomed decision. 

“We will continue to send regular updates from UKinbound and VisitBritain to our members and, where appropriate, post on our website, as well as reiterating the advice issued by Public Health England.”

For more information on walks through Warwickshire and the wider region, visit

For the latest advice and information on the COVID-19 outbreak in Coventry, visit our Coronavirus Live Information page, or read the Government’s most recent advice.